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The history of WJL dated back to 170 years ago or the Qing Dynasty. History has it that the legendary, Wang Lao Ji, a Chinese medicine practitioner, developed a formula for certain herbal tea, which was said to be effective for curing an epidemic in Guangzhouat at that time. The tea was so popular that people from afar came to Wang's medicine shop to seek his medical advice and consumed the tea. The formula was passed from generations to generations. The production of the tea became a business. It is said that several branches of the Wang's family claimed to have the original formula. When the Communist party took control of China in 1949, on
The Hong Kong WLJ has been selling the tea in Hong Kong and overseas under the brand, Wong Lo Kut, which is the transliteration of its phonetic Cantonese name. WLJ was sold in Tetra paks until recently. The tea was on
After the Hong Kong company obtained the license, it undertook an aggressive marketing strategy in China by promoting the tea on national TV, buses, billboards and direct sales at supermarkets and restaurants. The tea soon became the number on
About WLJ the drink
A more appropriate description for the kind of tea that WLJ belongs to is "cool tea" or liangcha 凉茶, a generic name for the kind of herbal tea in question. Liangcha used to be commonly found in family run liangcha shops in Hong Kong or could be home brewed each according to its own formula. Due to the change of demography in Hong Kong, less and less of those shops could be found, let alone the home brewed practice.
According to traditional Chinese medical theory, liangcha, is known for being able to remove the bodily heatness from on
Traditionally, it is not a cool thing (see the pun) to drink the cool tea in front of other people as it is bitter and is usually drunk from a rice bowl. However, WLJ added sugar to its tea and HKWLJ took it a step further by producing the drink in cans and undertook massive promotion efforts. Now WLJ can be consumed widely in restaurants and other public places. It is now a cool thing to do so after or with a meal, a hotpot dinner or a BBQ especially Chinese foods are known for their spiciness and greasiness, which are among the major causes for the excessive bodily heatness. Besides, some of the Chinese smokers and drinkers see WLJ as a soothing medicine, which has the effect of lessening the occurrence of illnesses or diseases brought on by such habits. No wonder WLJ literally sells like Cokes in China or should I say better than Cokes.
香港特别行政区 东区 巨蟹座
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| 自我介绍 | I am learning Spanish. I am active in such languages learning website as Italki and LiveMocha. I am helping my friends learn English with fun. |
| 近期心愿 | I like to learn foreign languages. I have a lot of foreigners and Chinese friends. I want to use this blog as a forum for my friends to socialize with each other in their own native languages and at the same time to learn a new language. |
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